Décor choices can have a big impact on how large or small a home appears. Professional home stagers chime in with some tips on how to show off square footage, even when space is tight. Remove heavy drapes. Leave windows bare or hang sheer linen curtains. The space will feel brighter, and “you’ll extend the view to the outdoors, which will automatically make your space feel larger,” home staging expert Lori Matzke told realtor.com®. Go m
What are the pros and cons of each type of real estate investment, and which ones are the most profitable? “Over the generations, real estate has proven itself to be a pretty good, time-tested investment,” says Eric Tyson, co-author of Real Estate Investing for Dummies. “Like investing in the stock market, people who follow some basic principles and buy and hold over long periods of time should do fairly well. But, of course, there’s no
The number of existing-home sales has dropped in four of the past five months, but not because consumers lack confidence about buying or selling, according to the National Association of REALTORS®’ latest Housing Opportunities and Market Experience (HOME) Survey. Renters seem upbeat about purchasing a home, with 62 percent saying now is a good time to buy, according to the survey, which covers data in the third quarter of this year. That shar
Win listings and overwhelm competition by mastering the art of social media, direct mail and emailTop real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term success have turned to a powerful marketing system, multichannel content marketing: marketing that educates and informs prospects across multiple, integrated channels.To build a dominant real estate business in 2018, agents must create multidimen
The best builder concepts for families with school-aged childrenKey Takeaways Bringing rooms in the home to their peak functionality will help families day-to-day operations run smoother.Back to school time brings out all of the inefficiencies in the home routine. The lazy days of summer give way to early mornings, strict schedules and lots of stuff. Add in sports, clubs, lessons and other extracurricular activities, and the family home may feel
Continuously work to keep your pipeline fullKey Takeaways Whether it’s through cold calling, door knocking or another method (except buying online leads), keep your pipeline full and put a personal touch on your customer service.If you are new to real estate, your head is probably spinning from all the information thrown your way. I bet you figured it wouldn’t be easy, but did you anticipate how baffling it would be? There is a big gap betwe
Home is where the heart is—but shouldn't your head have a say in it, too? After all, finding your ideal hometown involves a lot of practical considerations, as well as the emotional ones. What's more important: having a supermarket close by, or a gym? Are there ample prospects for work, in case you decide to make a change? Are there decent restaurants, interesting museums, and soul-affirming parks and trails?Do you want to raise your kids
Online and offline marketing work best hand-in-hand. But many real estate pros have given up on a direct mail strategy, even though if you combine it with other channels, “it can help you show customers and prospects you’re truly invested in them,” says McKenzie Gregory, content writer for e-marketing platform Emma. Gregory offers four ideas in her recent article on how to synchronize direct mail so that it supports your digital marketing.
The 30-year mortgage rate posted its first increase in several weeks after hovering near historic lows for much of the summer.“The 10-year Treasury yield continued its upward trend, rising 7 basis points this week,” says Freddie Mac chief economist Sean Becketti. “As we expected, the 30-year mortgage rate followed suit, increasing 5 basis points to 3.83 percent. This week’s uptick in the 30-year mortgage rate ends a nearly two-month strea
The threat of natural disasters isn’t scaring buyers away from the most vulnerable cities. Home prices are rising twice as fast in areas with the highest risk of natural disasters compared to those with the lowest risk, according to a new study released by real estate data firm ATTOM Data Solutions.Researchers analyzed more than 22,000 U.S. cities across 3,000 counties, factoring in six natural disaster threats: earthquakes, floods, hail, hurri
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